Swissness for printed matter: Printed in Switzerland
«No other country embodies quality on so many levels and as consistently as Switzerland.» (www.viscom.ch)
«Printed in Switzerland» is the new seal of quality and origin for printed matter from Switzerland. The label that has been developed under the lead management of Viscom, the Swiss association for visual communications, is available for the graphic industry to use freely. Its use is not monitored.
Competence and reliability, as well as precision and confidence, form the foundation for printed matter from Switzerland. What’s more, Swiss printed matter is known for versatility and high quality. With the «Printed in Switzerland» seal, Viscom is making an important contribution to securing and promoting the country as a location of industry.
«Switzerland» as a brand enjoys an outstanding reputation for quality around the world. This is why «Printed in Switzerland» is not just any label. It stands for premium products, manufactured to the highest possible standards. The Neidhart + Schön Group is a 75-year-old, Zurich-based, family-run Swiss company that specialises in sophisticated, digital communication solutions printed and developed in Switzerland under a single roof. It is following the appeal from Viscom for all customers and producers to fly the flag for printed matter from Switzerland. Only by working together can an effective presence be achieved and hence the long-term positioning of the «Printed in Switzerland» label sustained: “With every item they print, Swiss printers are producing a bit of innovation. But it is also essential and important for printers to publicise the quality seal with their customers and actively promote its use.”
To find out more, visit www.viscom.ch.
August 31, 2011
