Multichannel publishing – for complex projects like annual reports
What are the implications for the production of annual reports when different media channels are to be exploited simultaneously?
For an article in its current special edition covering annual reports and image publications, the magazine Marketing & Kommunikation asked our marketing manager Joëlle Loos what changes the Neidhart + Schön Group is observing as one of the leading service providers for the production of annual reports in the field of multichannel publishing.
The following bullet points summarise her reply:
- Evolution, not revolution (see statistics for online annual report library).
- Considerable extra expense accompanies a publication into every additional channel.
- An integrated editorial and production system like ns››publish› enhances processes.
Read the full article here… (in German only)
August 30, 2011
